For the President of the United States
No Law. No Rule. No Vote.
$225 Million.
There is no rule. The regulators wrote it themselves, and you find out what it says after they tell you that you broke it. Ask the President to sign the proposed Executive Order — Restoring American Direct Selling. One letter. One envelope. The White House.
Both of these happened on September 17, 2026.
Executive Order 14429
Executive Order 14429 was signed for the duck hunters and the saltwater anglers, finding that access had never been harder because of the Federal Government’s regulatory overreach, confusing and inconsistent access policies, and heavy-handed restrictions. It was published in the Federal Register five days later. 91 FR 60289.
The same day, at the FTC
The Federal Trade Commission took $225 million from an American direct selling company under a standard for what people may say about their own businesses. That standard has never been published in the Federal Register at all.
“Regulatory overreach. Confusing and inconsistent access policies. Heavy-handed restrictions.”— Your words, written about the hunters on September 17. They describe what has been done to direct selling for decades better than anything we could write ourselves.
Still Writing the Promise
Steve and Gina went to Washington — and they are still there.
In April, the Federal Trade Commission settled with Steve and Gina over how they described their own business. No money changed hands. No penalties. No harm to any consumer. The case was simply about how they explained the business they built the way millions of Americans do: face to face, reputation first, one honest conversation at a time.
They still went to Washington. They started the conversations on Capitol Hill, and they are still having them — with the offices of the United States Senate and the House of Representatives, carrying the case for the Direct Selling Clarity Act. They are still waiting for the rule they went looking for.
This page is the other half of that fight — and it belongs to the White House only: asking the President to sign the proposed Executive Order, Restoring American Direct Selling, and to tell the Senate he wants the Act carried and passed into law.
The Ask
Sign the executive order. Then pass the law.
Ask the President to sign the proposed Executive Order — Restoring American Direct Selling — and to tell the Senate to carry and pass the Direct Selling Clarity Act. Your letter is printed and mailed by you, with your own hand. Nothing is emailed to the campaign, and nothing is stored on this site.
Check out the latest campaign actions on writethepromise.org →
Print & Mail — No Email Required
Write to the White House.
One address. One envelope. The President only.
The President of the United StatesThe White House · 1600 Pennsylvania Avenue NW · Washington, DC 20500This page is strictly for the President and the proposed executive order. Print your letter, stamp it, and mail it yourself — it arrives in the White House mail room like any other citizen’s letter.
Add your name above to print your letter.
The President of the United States
The White House
1600 Pennsylvania Avenue NW
Washington, DC 20500
Re: Respectful request to sign the proposed Executive Order — Restoring American Direct Selling
Dear Mr. President:
My name is [YOUR NAME], and I am one of the 12.2 million Americans connected to direct selling. I am writing to respectfully ask you to sign the proposed Executive Order, Restoring American Direct Selling. On September 17, 2026, Executive Order 14429 was signed for hunters and anglers, finding that access had never been harder because of the Federal Government's regulatory overreach, confusing and inconsistent access policies, and heavy-handed restrictions. That same day, the Federal Trade Commission took 225 million dollars from an American direct selling company under a standard for what people may say about their own businesses — a standard that has never been published in the Federal Register. Eighty-eight years of federal oversight, and direct selling still has no written rule. We are not asking for leniency. We are asking for what you already asked for the anglers: one clear, consistent, published standard instead of overreach.
I work a full-time job and build my direct-selling business around it. The work happens before the day starts, during a lunch break, and after the house is quiet. I do it because I value having something that is mine to build and mine to answer for. There is no communications department down the hall to repair a careless statement made in my name. That makes clear rules especially important. I want to know the standard, train to it, and be held accountable if I fail to meet it. I should not have to guess what that standard is.
Regulatory overreach. Confusing and inconsistent access policies. Heavy-handed restrictions. Those are your words from September 17, and they describe what direct selling has lived under for decades better than anything we could write ourselves. The proposed order would bring the standard into the open: publish it where the public can read it, separate illegal pyramid fraud from legitimate direct selling, and give an honest business owner a written path for making truthful statements. Congress should still pass the Direct Selling Clarity Act so the rule carries the force of law. Until then, the Executive Order can restore even-handed treatment. I am printing this letter and mailing it to the White House with my own hand.
Sincerely,
[Your Name]
Printed from writethepromise.org — Proposed Executive Order: Restoring American Direct Selling (proposed, not yet issued)
Submitted by
Steve and Gina Merritt — Lantana, Florida
Campaign Director: Renee Waite
Proposed executive order, not an issued order · Proposed legislation, not yet introduced. This page is unlisted from the main campaign navigation.