The Legislation
Five Provisions.
One Fair Standard.
The Direct Selling Clarity Act targets five specific areas of regulatory ambiguity that disadvantage direct sellers relative to every other category of business in America.
About the Act
Plain Language
Summary
The Direct Selling Clarity Act gives the 12.2 million Americans who work in direct selling the same right to make truthful, substantiated statements that every other person in commerce already holds. It defines in statute both the illegal pyramid scheme and the legitimate direct-selling business. It creates a written, disclosure-based compliance path. And it holds government announcements to the same standard of accuracy that government demands of citizens.
This is not an exemption from fraud law — it is the opposite. Defined terms and standardized disclosure make real fraud easier to identify and prosecute. The Federal Trade Commission Act's core language dates to 1938, and the statute has never once mentioned multi-level marketing. Only Congress can make law. This bill writes one.
"Same words. Same truth. Same law. Different treatment."
Steve & Gina Merritt — Campaign AuthorsA truthful statement should not become fraud because the person speaking is a direct seller. The campaign seeks parity, not privilege. We want fraud prosecuted harder, with a brighter line. We are not asking for permission to lie. We are asking for the right to tell the truth.
What the Bill Establishes
- 1Equal speech for equal work.The same truthful, substantiated statement is governed by the same legal standard regardless of who the speaker is.
- 2Define both sides of the line.Federal law defines both the illegal pyramid scheme and the legitimate direct-selling business, so pyramid fraud is prosecuted every time and honest companies can prove what they are.
- 3A written path for truthful speech.A lawful, disclosure-based way for direct sellers to discuss real, substantiated results — so that telling the truth is never itself the offense.
- 4Standardized disclosure at enrollment.Every prospective participant receives the same categories of information before signing anything, in a format consumers can compare across companies.
- 5Government accuracy.When government resolves a case through a no-admission settlement, its public announcement accurately states what the settlement actually says.
What This Bill Is Not
Victory is enactment. Meetings, sponsors, letters, and media are milestones. The objective is law.
The Direct Selling Clarity Act
Five Key Provisions
of the Act
Congress has never written rules for direct selling. These five provisions fix that — permanently and fairly.
01
Equal Speech for Equal Work
Direct sellers have the same First Amendment right to share truthful income stories as franchise owners, realtors, and insurance agents — with a clear, written disclosure standard that applies equally across all industries.
02
Define Both Sides of the Line
A federal legal definition distinguishing legitimate direct selling from an illegal pyramid scheme — based on actual product sales to real customers, written into law by Congress, not invented by agency memo.
03
A Written Safe Harbor for Truthful Speech
A clear, written standard allowing direct sellers to share success stories when paired with a standardized income disclosure statement — just like a franchise's Item 19. Follow the rules. No fear of enforcement.
04
Standardized Disclosure at Enrollment
Income disclosure statements provided at the point of enrollment, using a standardized format that consumers can compare across companies — transparency that protects both sellers and buyers.
05
Government Accuracy
The FTC and courts must apply the same standards to direct sellers that they apply to every other industry. The same words. The same truth. The same law. The same treatment — nothing more, nothing less.
Campaign Timeline
The Road to
October 1
August 7–9, 2025
Unstoppable Conference Launch
Campaign publicly launches at the Unstoppable Conference. Sample letters distributed to attendees. Target of 50,000 letters set. Kick-off of the grassroots letter-writing drive.
August–September 2025
Grassroots Letter Drive
Direct sellers, their families, friends, and customers across the country download, personalise, and send letters to Sen. Blackburn and Rep. Hudson. Social sharing amplifies the effort.
October 1, 2025
50,000 Letters — Goal Date
Campaign goal: 50,000 letters delivered to Congress. At this volume, legislators cannot ignore constituent demand. This number creates a legislative record that demands a hearing.
When 50,000 Americans write to their representatives about a single bill, it becomes impossible to dismiss. Congressional staff track constituent contact volume. This is how legislation gets scheduled for a vote.
How We Get There — Duplication
- Every Unstoppable attendee sends one letter: ~2,000
- Each attendee shares with their team of 5: ~10,000
- Each team member shares with 2 customers/family: ~30,000
- Social amplification covers the remaining 20,000
Your Voice Matters